Projects

Our own platforms for international education and AI search

We build and run our own products. They power our client work and serve families and institutions directly.

How it fits together

One strategy, connected across marketing, measurement and our own platforms

Our clients are international schools and hotels. Our own platforms serve the same two sectors, our measurement tools track the same AI answers, and every piece follows the same SEO · AEO · GEO framework.

Client marketing

NAVER blogs · paid ads · KOL · press corps

→ Visibility in Korean search

36.9° AI Visibility

Measures and improves AI mentions in 5 AI models

→ Visibility in AI answers

Our own platforms

ISPP (4,466 international schools) · SHWIM (493 luxury hotels)

→ Data, proven methods and direct reach
One SEO · AEO · GEO strategy

Same sectors, same audience

Most of our clients are international schools and hotels. ISPP covers international schools and SHWIM covers luxury hotels — so our platforms reach the very parents and travellers our clients want to meet.

Data behind the strategy

AI Visibility runs on ISPP's 4,466 school profiles, and the questions parents and travellers ask on our platforms shape the keywords and content we plan for clients.

Proven on our own platforms first

ISPP and SHWIM apply every GEO and AEO technique we recommend — llms.txt, structured data, FAQs, multilingual hreflang. What works there is what we bring to clients.

Measured end to end

AI Visibility shows how NAVER content, KOL and press corps campaigns change what AI says about a client — so Korean search marketing and AI search optimisation are managed as one.

What it looks like for a client

An international school

  1. NAVER blog puts the school in front of Korean parents searching in Korean.
  2. ISPP presents fees, curricula and admissions as structured data parents compare — and AI can cite.
  3. AI Visibility tracks whether the school appears when parents ask AI for the best schools in its city.

A luxury hotel

  1. NAVER blog, KOL and press corps campaigns build authentic Korean reviews.
  2. SHWIM shows how luxury hotels are structured for AI recommendations, in Korean, English and Chinese.
  3. AI Visibility measures mention rate and sentiment across five AI models every month.

Ready to reach Korean customers?

Tell us your school, hotel or brand name and your goals. We'll send a customised preliminary proposal — free of charge.

Get a free proposal