Many authentic voices, one coordinated campaign
A press corps campaign brings a curated group of Korean bloggers and journalists to experience your brand and write about it. The result is a high volume of authentic, keyword-rich NAVER content that lifts search visibility and credibility at the same time.
What's included
- Recruiting and vetting bloggers and journalists
- Keyword guidance so posts support your search strategy
- Visit or experience coordination
- Post monitoring and a final content report
Best for
- New openings and launches
- Brands needing many reviews quickly
- Hotels, restaurants, clinics and attractions
What a press corps campaign delivers
Own the search results
Many bloggers publish around the same keywords at the same time, so NAVER's blog results for those searches fill with posts about your brand.
Third-party credibility
Korean consumers trust real experiences from people like them. Independent reviews back up what your official channels say.
Fast visibility
Ideal right after an opening or launch: a large volume of reviews appears within a short campaign window.
Reusable content
Photos and reviews from participants, with their permission, can be reused on your official blog, in ads and on social media.
More sources for AI
When the same facts appear across many independent sources, AI assistants describe and recommend your brand with more confidence.
How it works
Plan
We set the theme, keywords and number of participants.
Recruit
We select bloggers and journalists who fit.
Experience
Participants visit or try your service.
Publish & report
Posts go live and we report coverage.
How it works with our other services
A press corps campaign is most effective as part of a wider plan. Here is how it connects to each of our services.
- NAVER Blog Marketing →Your official NAVER blog is the brand speaking for itself; the press corps is other people speaking about you. Both follow the same keyword plan, and the best reviews are featured on the official blog.
- KOL & Influencer Marketing →KOLs build awareness through a few influential voices; the press corps fills search results through many reviews. Run together, they cover both awareness and search.
- Korean Paid Advertising (CPC & Display) →Ads bring immediate visibility while reviews are still being published. And when people who saw an ad search for your brand, they find genuine reviews — which helps them decide.
- AEO · GEO — AI Search Optimization →Independent reviews become sources AI assistants can draw on. Our GEO work makes sure the key facts in those reviews are consistent and quotable.
- 36.9° AI Visibility →We measure how AI mentions and describes your brand before and after the campaign.
Example: a hotel opening campaign
Before opening
Set up the official NAVER blog and keyword plan.
Opening weeks
Run the press corps and KOL visits together; search ads cover the first weeks.
After the campaign
Feature the best reviews on the official blog and keep publishing.
Measure
Track NAVER rankings and AI mentions with monthly reports and AI Visibility.
Platforms behind this service
This service is backed by the platforms we build and run ourselves.
SHWIM 2.0
A curated directory of 493 luxury hotels in 106 countries, built so AI search engines recommend them in answer to natural-language questions.
Learn more →Brand visibility management for the AI era36.9° AI Visibility
Measure and grow how often ChatGPT, Gemini, Perplexity, Grok and Claude mention your school or hotel — in Korean, English and Chinese.
Learn more →Questions
Do participants disclose that the visit was sponsored?
Yes. Following Korea's Fair Trade Commission guidelines on endorsements, we ask every participant to state clearly that the experience was provided.
How many people take part?
It depends on your goals, budget and capacity. We recommend a number in your free proposal.
Ready to reach Korean customers?
Tell us your school, hotel or brand name and your goals. We'll send a customised preliminary proposal — free of charge.