Insights on Korean search, NAVER and AI
Practical notes from our work with international schools, hotels and brands.
All articles
A NAVER playbook for recruiting Korean families
A step-by-step plan for international schools to reach Korean parents on NAVER and in AI answers — what to publish, when, and how to measure it.
Read article →NAVER marketing for luxury hotels and resorts
How luxury hotels and resorts can win Korean travellers through NAVER blogs, real reviews, KOLs, seasonal ads and AI search.
Read article →The SEO · AEO · GEO framework: how we split effort 30 / 30 / 40
Search is now three channels at once — results pages, direct answers and AI assistants. Here's how we balance them for clients reaching Korean customers.
Read article →Why NAVER matters for international school admissions in Korea
Korean families do serious research before choosing a school abroad. Most of it happens on NAVER — here's how schools can show up there.
Read article →What is GEO? Getting recommended by ChatGPT, Gemini and Perplexity
A plain-language guide to Generative Engine Optimization and what brands can do about it today.
Read article →Ready to reach Korean customers?
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