Luxury hotels, recommended by AI
SHWIM ([ʃwim], Korean for “rest”) is a premium directory of hand-picked luxury hotels around the world — a place to pause while you travel. SHWIM 2.0 goes beyond a classic directory: it is designed to appear directly as the recommendation when people ask ChatGPT, Claude, Perplexity or Google AI Overviews where to stay.
Beyond classic SEO, every page is structured for AI search engines: llms.txt manifests, Schema.org data on every hotel and article, and an FAQ for each of the 493 hotels that AI can quote directly.
People get a smooth single-page app; AI crawlers get complete pre-rendered HTML. The whole site runs as static files on a global CDN — no servers, effectively unlimited scale and zero downtime.
Key features
493 FAQ sets
Every hotel has FAQ content written so AI can quote it as a natural-language answer.
57 travel guides
In-depth articles across 6 continents and 43 countries that answer questions like “What's the best hotel in…?”
llms.txt & llms-full.txt
Machine-readable manifests so AI crawlers understand the site structure instantly.
Structured data everywhere
Hotel, Article, BreadcrumbList, FAQPage and AggregateRating JSON-LD on every page.
Three languages
Korean (default), English (/en/) and Chinese (/zh/), cross-linked with hreflang for each language's AI search.
Built with AI agents
Large-scale content creation, translation and deployment automated in collaboration with Claude Code.
How SHWIM 2.0 connects to our services
Each of our platforms works together with our client services under one SEO · AEO · GEO strategy.
How it's built
- Rendering — SPA + pre-render hybrid: 1,600+ pre-rendered HTML pages for crawlers
- Hosting — Cloudflare Pages global CDN; all images self-hosted with no external CDN dependency
- Languages — Korean · English · Chinese with hreflang cross-linking
- AI optimisation — GEO and AEO: llms.txt / llms-full.txt, Schema.org JSON-LD, FAQ data, multilingual pages
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