Trusted Korean voices for your brand
Korean consumers trust recommendations from people they follow. We match your brand with Korean key opinion leaders (KOLs) and influencers on NAVER, Instagram and YouTube whose audiences fit your goals, and manage the campaign from brief to reporting.
What's included
- KOL selection based on audience fit, not follower count alone
- Campaign brief, scheduling and content review
- Coordination of visits, experiences and product seeding
- Content amplification through your NAVER blog
- Reach and engagement reporting
Best for
- Hotels and resorts wanting authentic stay reviews
- Consumer and beauty brands launching in Korea
- Schools hosting Korean family visits
What KOL marketing delivers
Fast awareness
Your brand reaches a KOL's whole audience at once.
Recommendations people trust
A recommendation from someone people already follow carries more weight than an ad.
The right audience
We choose KOLs whose followers match your customers — parents, travellers or beauty fans.
Multi-channel reach
Content spreads across NAVER, Instagram and YouTube together.
Interest that turns into searches
People who see KOL content search for your brand — and our blog and reviews are there to answer them.
How it works
Brief
We define the message, audience and deliverables.
Match
We shortlist KOLs and confirm them with you.
Create
KOLs experience your brand and create content.
Report
We collect results and share learnings.
How it works with our other services
KOL campaigns create interest; our other services make sure that interest finds the right information.
- Press Corps Marketing →KOLs build awareness through a few influential voices; the press corps fills search results through many reviews.
- NAVER Blog Marketing →When followers search for your brand, the official blog gives them complete, trustworthy information.
- Korean Paid Advertising (CPC & Display) →With the KOL's permission, strong KOL content can be reused as ad creative.
- AEO · GEO — AI Search Optimization →Mentions by trusted creators add to the independent sources AI assistants rely on.
- 36.9° AI Visibility →We track whether the campaign changes how AI describes your brand.
Example: launching a brand in Korea
Before launch
Open the official NAVER blog and plan keywords.
Launch week
KOLs publish their content across NAVER, Instagram and YouTube.
Following weeks
Press corps reviews fill search results while ads extend reach.
Measure
Report reach, engagement, search rankings and AI mentions.
Platforms behind this service
This service is backed by the platforms we build and run ourselves.
SHWIM 2.0
A curated directory of 493 luxury hotels in 106 countries, built so AI search engines recommend them in answer to natural-language questions.
Learn more →Brand visibility management for the AI era36.9° AI Visibility
Measure and grow how often ChatGPT, Gemini, Perplexity, Grok and Claude mention your school or hotel — in Korean, English and Chinese.
Learn more →Questions
Is sponsored content disclosed?
Yes. Following Korea's Fair Trade Commission guidelines on endorsements, every KOL clearly discloses that the content is sponsored.
Are KOLs with more followers better?
Not necessarily. A KOL whose followers match your customers usually performs better than one with a larger but unrelated audience.
Ready to reach Korean customers?
Tell us your school, hotel or brand name and your goals. We'll send a customised preliminary proposal — free of charge.