What is GEO? Getting recommended by ChatGPT, Gemini and Perplexity
A plain-language guide to Generative Engine Optimization and what brands can do about it today.
Ask an AI assistant “What are the best British international schools in Bangkok?” or “Which resort in Phuket is good for families?” and you'll get a short, confident answer naming a handful of options. If your brand isn't in that answer, you've lost the customer before they ever reach a search results page.
Generative Engine Optimization (GEO) is the practice of shaping your online presence so that AI assistants such as ChatGPT, Claude, Gemini and Perplexity mention and recommend you.
How AI assistants decide what to say
AI assistants draw on what they learned during training and, increasingly, on live web searches. They favour information that is clear, consistent across many sources and stated as fact. A brand that is described the same way on its website, its NAVER blog, directories and press coverage is much easier for an AI to describe confidently.
Five things that improve AI visibility
- Fact statements. Short sentences that state who you are, where you are and what you're known for — easy for AI to quote.
- Question-shaped content. FAQs and posts that answer the exact questions customers ask.
- Consistency. The same names, numbers and descriptions everywhere you appear.
- Structured data. Schema markup that tells machines what your organisation is.
- Presence in multiple languages. For Korean customers, strong Korean-language sources matter as much as English ones.
Measuring it
We run an AI Visibility Audit: a fixed set of real customer questions, asked across major AI assistants, recorded monthly. It shows whether you're mentioned, how you're described and who appears instead of you — and how that changes as we optimise.
GEO builds on good SEO rather than replacing it. Read how we balance the two in our SEO · AEO · GEO framework.
A NAVER playbook for recruiting Korean families
A step-by-step plan for international schools to reach Korean parents on NAVER and in AI answers — what to publish, when, and how to measure it.
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How luxury hotels and resorts can win Korean travellers through NAVER blogs, real reviews, KOLs, seasonal ads and AI search.
Read article →The SEO · AEO · GEO framework: how we split effort 30 / 30 / 40
Search is now three channels at once — results pages, direct answers and AI assistants. Here's how we balance them for clients reaching Korean customers.
Read article →Why NAVER matters for international school admissions in Korea
Korean families do serious research before choosing a school abroad. Most of it happens on NAVER — here's how schools can show up there.
Read article →Ready to reach Korean customers?
Tell us your school, hotel or brand name and your goals. We'll send a customised preliminary proposal — free of charge.