The SEO · AEO · GEO framework: how we split effort 30 / 30 / 40
Search is now three channels at once — results pages, direct answers and AI assistants. Here's how we balance them for clients reaching Korean customers.
Not long ago, “being found online” meant ranking on a results page. Today a Korean parent researching international schools might search NAVER, read an answer box, and then ask ChatGPT for a shortlist — all in the same evening. Each of those moments is a different channel with different rules.
We organise our work around three layers and give each a share of the effort.
| Layer | Goal | Typical work | Share |
|---|---|---|---|
| SEO Search Engine Optimization | Rank in NAVER and Google results | Keyword research, NAVER blog posts, site structure | 30% |
| AEO Answer Engine Optimization | Win direct answers, snippets and Q&A | FAQ content, concise definitions, structured data | 30% |
| GEO Generative Engine Optimization | Be mentioned and recommended by AI assistants | Fact statements, consistent multi-source presence, AI visibility audits | 40% |
Why GEO gets the largest share
SEO and AEO are well-understood and compound over time: once a strong NAVER blog is in place, maintaining it takes less effort than building it. GEO is newer, changes faster and is where competitors are least prepared — so marginal effort there tends to produce the biggest gains.
The layers reinforce each other
This isn't three separate projects. A well-structured NAVER post with clear facts can rank (SEO), answer a specific question (AEO) and become a source an AI assistant cites (GEO). We write once with all three in mind.
The split is a starting point. A school with no Korean presence yet usually needs more SEO first; a brand that already ranks well may shift even further toward GEO.
What this looks like in practice
- Every post targets a keyword cluster and includes at least one clear, quotable fact statement.
- Key questions are answered in short, direct paragraphs before going into detail.
- Your website, NAVER blog and other profiles describe you consistently, so AI tools see one coherent story.
- We test real customer questions in AI assistants each month and track how the answers change.
A NAVER playbook for recruiting Korean families
A step-by-step plan for international schools to reach Korean parents on NAVER and in AI answers — what to publish, when, and how to measure it.
Read article →NAVER marketing for luxury hotels and resorts
How luxury hotels and resorts can win Korean travellers through NAVER blogs, real reviews, KOLs, seasonal ads and AI search.
Read article →Why NAVER matters for international school admissions in Korea
Korean families do serious research before choosing a school abroad. Most of it happens on NAVER — here's how schools can show up there.
Read article →What is GEO? Getting recommended by ChatGPT, Gemini and Perplexity
A plain-language guide to Generative Engine Optimization and what brands can do about it today.
Read article →Ready to reach Korean customers?
Tell us your school, hotel or brand name and your goals. We'll send a customised preliminary proposal — free of charge.